Black Friday remains one of the most anticipated shopping events for mattress enthusiasts. It’s an excellent opportunity to purchase high-quality mattresses at significantly reduced prices. This year, retailers are expected to offer substantial discounts on various mattress styles—from memory foam to organic and hybrid models—making it easier for consumers to find options tailored to their sleep preferences and health considerations.

In this extensive guide, we will explore different mattress categories, discuss the key features to look for during Black Friday sales, and highlight some of the most promising deals last year to set expectations for this year. Whether you’re a back sleeper, hot sleeper, allergy sufferer, or someone just seeking a more comfortable night’s sleep, our detailed insights will help you make an informed decision.

Let’s dive into the most popular mattress types available during last year’s Black Friday sales and what you can expect in 2023. Remember, early preparation—including signing up for retailer newsletters and following brands on social media—can help you access exclusive early-bird discounts and limited-time offers.

Memory foam mattresses have gained immense popularity due to their ability to contour to the body, providing personalized support and pressure relief. They excel at isolating motion, which makes them ideal for couples sharing a bed. However, they tend to be more expensive compared to traditional innerspring mattresses, making Black Friday an optimal time to purchase one at a substantial discount.

Previous year’s deals included notable offers such as:

• Nectar Queen Memory Foam Mattress: Available bundled with cooling pillows, sheet sets, and mattress protectors, often at a discount of around $330. These bundles provide excellent value for a complete sleep setup.
• Cocoon Chill Queen Mattress: This cooling memory foam mattress was discounted by approximately $440. Known for its cooling cover, the Chill collection helps keep sleepers comfortable throughout the night, making it ideal for hot sleepers.
• Layla Cooling Memory Foam Mattress: Offered with a $150 discount, this mattress features copper gel-infused memory foam that enhances cooling and comfort. Customers also received two free memory foam pillows and other promotional offers.

Expect similar deals in 2023, with many brands providing discounts on their flagship foam mattresses along with bundled accessories.

Organic mattresses are crafted from natural materials like cotton, wool, and latex, free from harmful chemicals and synthetic substances. These mattresses are particularly appealing to eco-conscious consumers and those with allergies or sensitivities. They also offer superior breathability, helping to regulate temperature for a cooler and more comfortable sleep.

Black Friday 2022 saw excellent deals on organic beds, which are anticipated to repeat in 2023:

• Avocado Green Mattress: Discounted by roughly $200, this certified organic mattress features natural latex, wool, and organic cotton, making it a top choice for health and eco-friendliness.
• Avocado Vegan Organic Mattress: Also available at about $200 off, this vegan-friendly option appeals to environmentally conscious shoppers seeking cruelty-free materials.
• Birch Organic Mattress: Featuring a combination of organic cotton, wool, and breathable latex, this mattress was discounted by around $400 last year. Plus, customers received complementary eco-friendly pillows by using a special promo code during checkout.

Shoppers should watch for similar discounts this year, as brands tend to offer attractive savings on their organic lines during Black Friday.

Hybrid mattresses combine the best features of foam and innerspring systems. They typically feature a foam or latex comfort layer atop a pocketed innerspring support core. This design provides pressure relief, movement isolation, and better airflow, making hybrid models suitable for various sleeping preferences.

Last year’s deals for hybrid mattresses included:

• Zoma Hybrid Mattress: Discounted around $150, this mattress features an innovative breathable AirCloth cover that dissipates heat and moisture, ensuring a cool night’s sleep.
• Brooklyn Bedding Aurora Luxe Cooling Hybrid: Offered at a significant $560 off, this premium hybrid supports temperature regulation and comfort, perfect for hot sleepers or anyone seeking a cooler night.
• Leesa Sapira Hybrid: Bundled with two down-alternative pillows and discounted by roughly $300, this versatile mattress delivers support and breathability suitable for varied sleep positions.

To take advantage of these savings, shoppers should sign up for retailer newsletters and monitor deal sites, as early access to Black Friday discounts often leads to the best prices.

Preparation is key to securing the best deals. Here are some proven strategies:

• Subscribe to brand and retailer newsletters for early alerts on upcoming sales.
• Follow your preferred brands on social media to catch flash deals and exclusive promo codes.
• Create wishlists ahead of time on ecommerce platforms to quickly add discounts when sales go live.
• Compare prices across multiple sites to ensure you're getting the best deal.
• Pay attention to bundle offers, free accessories, and warranty extensions that add value.

Additionally, consider timing your purchase during early Black Friday previews or midweek sales, which often feature deeper discounts.